New Dimension VR Arcade Branding

New Dimension is a Virtual Reality Arcade. The objective was to create a unique identity and brand design that needed to be bold, futuristic with neon hues, attention-grabbing, a hint of unknown as well as with holographic elements. 

 

This is the design process for developing the branding for New Dimension. 

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My mood board contains images, fonts, and colors that I aimed to capture the futuristic and immersive essence of the brand. I selected vibrant colors like neon blue, purple, and teal to evoke the high-tech feel of virtual reality, paired with dynamic imagery of people engaged in VR experiences. 

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The mood board and design process played an essential role in creating the primary logo for New Dimension Virtual Reality Arcade. The vibrant neon pink and green hues, along with the sleek and futuristic typography, were directly inspired by the bold, high-tech visuals curated in the mood board. These elements were chosen to reflect the immersive, innovative feeling of virtual reality. Through a thoughtful design process, the logo translates the mood board into their brand identity, effectively capturing the cutting-edge virtual reality experience.

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The design process for my secondary logo for New Dimension Virtual Reality Arcade ties directly to the foundation I established with my mood board and overall branding approach. I drew inspiration from the vibrant neon green and pink tones, ensuring consistency with the bold and futuristic aesthetic of the brand. The circular design, paired with space-inspired elements, reflects the innovative and exploratory nature of virtual reality. By simplifying the layout, I created a secondary logo that complements the primary logo while maintaining the brand's cohesive identity.